Spotify has begun testing NFT on artist profiles.
Spotify has begun testing NFT on artist profiles.

Spotify, a popular music streaming service, has joined the NFT bandwagon. According to reports, the business has begun testing NFT galleries on musician profiles in order to "enhance artists' and fan experiences."
Spotify has began doing NFT testing for a restricted number of consumers in the United States, according to claims that appeared on Friday. NFT previews may be found on the profiles of select artists, like DJ and producer Steve Aoki and indie rock band The Wombats, both of whom are well-known in the NFT community.
It is presently not possible to acquire an NFT straight from the platform. Users will be taken to the OpenSea website where they may make a purchase after previewing an item. Furthermore, Spotify does not yet support GIF or video formats. On the platform, there are just static visuals with no sound.
The studies are purportedly aimed at enhancing artist and fan experiences, with the prospect of "paving the way for a bigger experience" or "serving just as an essential lesson," according to a company representative.
Some Spotify customers have reported getting NFT-related surveys from the streaming service, corroborating the claims.
Meanwhile, according to Music Ally, Spotify will not take a cut from NFT sales during the trials.